What is the vidIQ Scorecard?
The vidIQ Scorecard is your go-to tool for unlocking YouTube success. It provides clear, insights that help you track growth, optimize content, and stay ahead of the competition. Whether refining your SEO or boosting engagement, the Scorecard empowers you to make data-driven decisions that elevate your channel’s performance!
How to Get Started with the Scorecard?
This feature is available within the vidIQ extension (click here to download it). After downloading the vidIQ extension, you will see the Scorecard on the right-hand side when watching a video:
Overview Tab
The Overview Tab in the vidIQ Scorecard provides a comprehensive snapshot of a YouTube channel’s general information and key metrics. This tab is essential for getting a quick yet detailed understanding of a channel’s overall performance and characteristics.
Here is a bit more detail on each module inside the vidIQ Overview tab of the Scorecard:
Channel picture: The picture of the channel being analyzed.
Channel Name: The name of the channel being analyzed.
Channel Handle: The YouTube handle of the channel being analyzed.
Total Videos Uploaded: The total amount of public videos uploaded to the channel being analyzed.
Channel Age: The age of the channel on YouTube.
Total number of Subscribers and historical Subscribers graph: Displays the growth over time of channel subscribers.
Total number of Views and historical Views graph for the channel: Displays the growth of the channel's total public views over time.
Controversial Keywords (Available on Boost only): Identifies controversial or sensitive keywords in the Title, Description, or Tags of a video. You will see the keyword, the nature of the controversial keyword, and where the keyword is located.
Reddit Engagement provides a quick snapshot of a video performance on Reddit. It displays key metrics such as the number of upvotes, comments, and posts related to the video or topic.
Channel Tags show the tags or keywords associated with a specific YouTube channel chosen by the channel owner. These tags provide information about the channel's overall content and theme.
Video Tags show the specific tags used for the video, along with their ranking scores (ranked tags) and position in YouTube search results.
vidIQ SEO Score Explained
The vidIQ SEO score offers an overview of how thoroughly videos are optimized based on several factors, such as tag count, tag volume, and keyword usage in the title and description. This score can still be useful for creators who want to ensure their content meets foundational optimization criteria.
For the vidIQ SEO score, 50% is controllable by the creator (hence the Actionable part), and 50% depends on performance (thus the Performance part ). It's hard to directly influence the latter half in the short term, as the video's performance and the channel's size/performance/relevance play a big part in search performance.
Actionable
When uploading a video, focus on the actionable 50%:
Tag count — add at least five tags to the video
Tag volume — tags with a high volume score
Keywords in the title — at least five keywords added to the title
Keywords in Description - at least five keywords added to the description
Triple Keywords — means that you have used recommended keywords in the three most important places for your video title, tags, and in your video's description.
Performance
The Performance part of the vidIQ score is entirely determined by the video's overall performance, so they can't directly control it. Of course, they will influence it by optimizing their title and thumbnail, crafting their content to keep people watching longer, working to market your content after it's out, etc.
Ranked tags — are displayed when the video is ranked high in the YouTube search bar. So, if you have a rank tag with number #2, your video will be second if someone searches for that particular keyword.
High-volume tags refer to keywords that rank high in the YouTube search bar and are also a "hot" topic with many searches. Usually, high-volume tags are used if the video is ranked in 10th place or less on the YouTube search results.
Unfortunately, you can't do anything special to increase those numbers or find them, as they are based on the performance of your videos. The more high-quality videos you post and the more engagement you gain, the higher YouTube will place you on the list.
Views Tab
The Views Tab in the vidIQ Scorecard offers a detailed analysis of a video’s performance, helping creators understand key metrics and trends.
Here is a bit more detail on each module inside the vidIQ Views tab of the Scorecard:
Engagement: is a measure of discovered engagement as a percentage of total views.
Outlier: measures a video’s performance relative to the average performance of other videos on the same channel. It compares the video's view count to the channel’s average views within a similar timeframe. To learn more about how Outliers work and how they can help you identify high-performing content, click here.
VPH (Views Per Hour): Learn if a video is trending right now
Views Graph: shows the number of views a video got in the last 24 hours, 1st seven days, 1st 28 days, and All time.
Thumbnail and Title changes: The feature in the vidIQ Scorecard provides valuable insights into how adjustments to a video’s title or thumbnail may have impacted its performance. This information is tracked and displayed directly on the Views Graph and in a dedicated section below the graph. You can even download and see the date these thumbnails were published for further analysis.
AI Coach Tab
The AI Coach tab in the vidIQ Scorecard offers powerful, real-time insights and recommendations while actively watching a YouTube video. This feature is designed to help make informed decisions and optimize content strategy directly from the YouTube watch page. With just a click, you can access a range of actionable prompts tailored to your channel’s needs and the specific video you’re viewing.
The AI Coach tab in the vidIQ Scorecard is your assistant, offering quick, actionable insights while watching YouTube videos. Unlike a traditional AI chat, the AI Coach is focused on helping you with specific prompts designed to optimize your content strategy. Here are the prompts you can explore directly from the YouTube watch page:
• How do I get more subscribers on my channel?
• Give me 3 similar ideas for my channel
• Summarize this video
• Analyze the hook
• Why did this video do well/poorly?
These preset prompts allow you to get targeted advice and insights without typing out complex queries. If you want to learn more about how the AI Coach works and its additional capabilities specifically inside the vidIQ web app, click here.